Cloud Equipment.....................................
                 Serving the Texas Heavy Construction Industry Since 1995

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I am Bruce Cloud, Jr., dba Cloud Equipment, operating from my home office in Dripping Springs, just West of Austin, Texas.

My grandfather and father brought me up in the Construction Industry.  The smell of blueprints, diesel and dirt  along with the attraction of huge earthmoving equipment has been the foundation for my interest in this business.  Having worked in construction as a field hand, operator, dispatcher, equipment manager, estimator and Senior  Quantity Engineer on the Alyeska Pipeline joint venture project, I am keenly aware of the importance every role is to job cost  and the company's bottom line.

Woven among my construction jobs were short stints working for small equipment dealers as a driver,  parts warehouseman and order clerk.  In 1979 I was fortunate to be hired into the local Holt Caterpillar Dealer's Sales- Management training program.  The eight month training was extensive.  Starting with the importance of a clean  and safe shop I learned about proper tooling. Working as a mechanic's helper I came to appreciate the responsibility these tractor doctors must exercise to keep the fleet available for production.  Parts availability for older equipment became a factor in learning to estimate repairs or trade-in values for used equipment.  New equipment sales showed  me the other side of Owning and Operating Cost. The training covered every department in the company ultimately resulting in a sales territory here in the heart of Texas.

That early career experience made my transition to equipment sales much easier because I understood the contractors  point of view.  My grandfather must have seen my future because when I was still young he gave me this advice:  "Whenever you make a deal with someone, be sure you leave enough on the table for both of you to come back to."  Those words have echoed in my conscience ever since and drive my relationships with customers.  

Late in 1995, I took the leap and chartered Bruce Cloud Equipment, Inc., named in honor of my father.  This family  business did well for a couple years as I developed a broader knowledge of used equipment sales and appraisals.  At the beginning of 1998 I was offered an opportunity to establish a dealer branch for the Texas Terex dealer.  However;  they ended up selling out to the largest rental fleet operation in the country and my job shifted to marketing.  The decision to close out BCE, Inc. came soon afterwards.

After 9-11  many things changed in all of our lives.  As the economy fell and bombs started dropping over Afghanistan the other shoe fell on me as I found myself without a job or a company for the first time in decades.  What to do? 

Inspired by my father's motto:  "Don't Quit", my wife and I decided to go ahead and do those things we might have wished we'd done when we found ourselves older!  My family heritage is very important to me...the equipment business and the people who are in the construction industry are my peers.   How could I bring it all together to work with both?  After months of trial and errors the scenario finally started coming into focus.  Partnering with both buyers and suppliers....I want to provide each with a common platform that will help them promote their company and products. 

ContractorsTradeshow.com was to be an industry portal where both contractors and suppliers come together.  I was excited about its simple purpose and huge possibilities toward effectively developing the most comprehensive portal serving the  needs of contractors, manufacturers, suppliers and service providers.  By faith and trust I believed ContractorsTradeshow.com  could provide those features and benefits Supporters and E-xhibitors would utilize... and most importantly, appreciate the positive affect to their  bottom line.  I figured their participation would show them a great value for their marketing dollar.  At the time, Cloud Equipment concentrated  on promoting the show and developing related online events.  The show's debut was October 2003 at the Texas AGC Trade Show.  Many companies bought into the opportunities of manning an e-booth because it saved them money and helped plan and follow up their effort of actual walk-in tradeshow.  Unfortunately I could not close the sale on enough decision makers before having to close down and go off-line, October 2006!  .

As a 'Boomer' I realize we need to take better care of ourselves
and those we love or have work for us.

Starting in July 2004 I became an independent distributor for Liquidity International, a vertically integrated, international sales and marketing company based in Dallas, Texas.  Owner, Scott McKnight is a leader in the field of Aloe research and development and started Liquidity in 2002 to distribute the highest quality health and wellness products available; specializing in the most powerful nutrition drink - LiquiVida.  Liquidity merged with Trilogy Essentials and now have an even more complete line of the highest quality health and wellness products available either in the stores or through the network of representatives like myself.